This Public Awareness and Communication Plan has been developed under the framework of the ADEWB II Project to support veterinary authorities in the Western Balkans in their efforts to build a risk-aware and informed stakeholder base. The strategy promotes timely, clear, and effective communication related to animal identification and registration, disease surveillance, early reporting, and the implementation of control measures in line with EU and international standards.

The strategy serves as a practical guide for communication planning and implementation, offering tailored messages, delivery channels, materials, and tools for various stakeholder groups. It also emphasizes the importance of consistency, trust, and credibility in information sharing, particularly during animal health emergencies.

The campaign materials, which include disease-specific brochures, posters, TV/radio scripts, and digital assets, are designed to be adaptable for national use. They are complemented by recommendations for tone, slogans, stakeholder engagement, and feedback mechanisms to promote a two-way communication culture and ensure continuous improvement.

The Public Awareness and Communication Plan may be downloaded here:

Link: Final_ADEWB II A3.2 Communication Campaigns_Communication plan

Link to download the campaign materials may be seen below:

ANNEX No. 1  (With password credentials)

ANNEX No. 2.1 – BROCHURES

– ENG
– ALB
– BiH
– KS_ALB
– MKD
– MNG
– SRB

ANNEX No. 2.2 – POSTERS

– ENG
– ALB
– BiH
– KS_ALB
– MKD
– MNG
– SRB

ANNEX No. 3 – TV & Radio scenarios_3

ANNEX No. 4 – Voice and Super translation of TV scenario ASF_3
ANNEX No. 4.1 – Video Spots

– MKD
– SRB
– ALB
– KS_ALB
– MNE
– BiH

ANNEX No. 5 – Guides for direct communication_3

Link to the online platform can be seen here:  https://www.adewb.eu/responsiblefarmer/